If you live here and have never shopped at The Purity, shame on you.

You need to know what you’re missing.

When you walk into the store, head to the right. Look up at the back wall.

The welcome sign is above my favorite section of the store—the place where the Cyrus O’Leary’s chocolate cream pies are kept. Buy one. (Caution: Do not read the nutrition label.) Eat it. Go bonkers with delight.

Also toward the back of the store is—

You can gather here gather between 8:00-8:15am with those who ran out of beer overnight and again between the hours of 4:00-6:00pm with those who need to refresh their evening inventory.

Think all The Purity has are chocolate cream pies, beer and Taaka Vodka? Think again. They also have—

Just look at all these healthy cereal choices.

These cookies are gluten free and truly delicious. The WOW on the package is what you’ll say after you eat the first one.

I haven’t tried these, but don’t they look good? Buy them and tell me what you think.

Thought only your high-end stores carry fancy-dancy crackers?

You probably don’t even know you can buy cup of coffee at The Purity. It’s not Starbucks or the Mendocino Cookie Company, but it’s good coffee. (I confess I’ve never tried it, but it’s at The Purity so it has to be good.)

You might want to explore shopping at night. I love The Purity after dark because it’s so mysteriously beautiful. I can sneak in and buy a chocolate cream pie while wearing pajamas. If I run into anybody I know, chances are they’re also wearing pajamas.

The Purity is open until 8:00pm Monday-Saturday; 7:00pm on Sunday.

Shed that cloak of shame. Go to The Purity now. I promise you’ll love it.