At the age of 27, Gus is like a man from another era. He is extraordinarily polite, respectful, quietly self-confident, and a hard worker. In high school, he entertained the idea of going to college and majoring in marine biology. By his senior year, he realized this wasn’t his passion, and he didn’t want to waste money on an education he might never use. At the age of 18, he went to work for a building contractor. After two months, he was recruited by Williams Electric in Mendocino where he remained for nine years. “I learned to wire anything from a small shed to a smart home that can be controlled with a cell phone.” Through this experience, he discovered his true passion—electricity.
Late last year, his boss Rick Williams encouraged Gus to get his electrical contractor’s license. Rick was scaling back his business and wanted to refer his overflow to someone he could trust. Gus got his license and opened Saldana Power in January 2017.
Gus’s work ethic is inherited from his parents. When he was a year old, they moved to Fort Bragg from Mexico to work in the fish processing industry. “This was in 1990 when fishing was booming,” he said. “My parents made minimum wage, but sometimes worked 40 to 50 hours of overtime a week. For a number of years, we lived in an apartment with another family while my parents saved enough money to buy a house.”
His father also spent weekends painting houses. “When I was in seventh grade, he hired me to help. I earned $400 that summer, and spent half of it on a drum set. My mom was furious with me.”
As I mother, I don’t blame her—a kid banging on drums is not a pleasant sound.
“It wasn’t that,” he laughed. “I played in the garage so it wouldn’t bother her. She was mad because she felt it was a waste of money.” He added with a grin, “I still have that drum set.”
Gus loves the freedom of owning a business. “Each day is different. I engage with clients, find out what they want, and give it to them. Some need a simple electrical repair, others need their entire house wired. I strive to do the best job I can. My reputation is all I have. From 2008, I’ve seen guys move here from cities and start businesses. One painting contractor managed to stay a couple of years before his poor reputation caught up with him and he had to leave. Word of shoddy work gets around in a small town and eventually nobody will hire you.”
Gus doesn’t regret not going to college. He’s managed to make a good living and buy a house. In addition, he’s been exposed to a wide variety of people that he would never otherwise have met.
“I’ve wired multi-million dollar homes. Some of them are peoples’ second or third homes. Over the last couple of years, one couple has invited my wife and me to dinner in San Francisco. Whenever they’re in Fort Bragg, they take us out to dinner. I’m grateful to be able to know these kinds of people.”
Gus’s wife Sierra works for Harvest Market. They’ve been married five years. “I met her in 2011 when our local Jehovah’s Witness Kingdom Hall needed a major renovation. Three hundred volunteers from throughout the state showed up and over the course of two weekends, we gutted the place and rebuilt it.” Sierra, who lived in Chico at the time, was one of those volunteers.
Gus was immediately attracted to her, but courting her presented a logistical problem—Chico is nearly four hours from Fort Bragg. “Shortly after we finished the Kingdom Hall, a couple of friends asked if I wanted to visit the Sierra Nevada Brewing Company in Chico. I called Sierra and asked her to lunch.” They started meeting once a month in Chico. “A couple months later, I told my dad I was going to marry this girl.” Almost exactly a year after meeting her—on September 15, 2012—they were married.
In 2015, they bought a house. Two years after that, he started his business. “I had to quickly learn of the financial aspects about owning a business.” He’s also trying to figure out how to hire employees. He’s considering his 20-year-old brother. “Before I do that, I have to learn how to treat him as an employee, not a sibling.”
Gus laments, “I’m looking for good employees and can’t find them. We’re living in an age where nobody wants to work.” While it may seem that Gus has a pretty sweet deal—owning a successful electrical contracting business at such a young age—he’s paid his dues over the past nine years. “I’ve crawled through mud under many houses. I used to be afraid of spiders, but I’ve had so many on my face that they don’t bother me anymore. I’ve run into skunks and raccoons, even found dead animals.” He was often the one called upon to go out in the middle of the night to fix a problem.
Helping customers design lighting for their homes is Gus’s favorite part of his job. “Lighting can affect someone’s mood. Sometimes an architect will design a house, but the lighting plans are vague. I love when that happens because I can sit down with a client and ask about their habits, what styles they like. When I shop for fixtures, I try to find the best deals.”
Gus notes both negative and positive changes in Fort Bragg over the years. “It used to be safer—more people lock their doors now. It’s also louder—there are more tourists. I don’t drive on Main Street during the summer. I try to shop local as much as possible, but there are fewer shops now.” On the positive side, “There are people moving here who want to build or remodel a home. I have clients who work for large companies that allow them to work remotely. They can live anywhere in the world and choose to live here.”
Gus is grateful to have found a career he enjoys. Given his work ethic and passion for what he does, there is no doubt his business will continue to grow and prosper. He is a true asset to our local community.