The Mystery of Grace Turner Cannarr

In January 2019, Fort Bragg’s only mortuary, Chapel by the Sea, was destroyed by fire. Two years later, I was asked to write its history for the local Real Estate Magazine. I interviewed a number of people and learned that over the course of 51 years, the mortuary changed ownership five times. Historically, mortuaries have been owned by men, and this one is no exception.

One of the owners was the late Bryan Fairlee. His son Duff told me Chapel by the Sea was his father’s second local mortuary purchase. Bryan bought his first in 1950 from Grace T. Cannarr.

“Wait a minute,” I said. “Grace is an unusual name for a man.”

“Grace was a woman.”

What?!?

It took guts for a woman to run such a business in the last century—a time when women were not encouraged to aspire beyond the role of homemaker. How on earth did Grace accomplish this? And in remote Fort Bragg, California of all places? These questions weren’t central to the article I’d been assigned. For that and a number of reasons, I had to put my curiosity on hold for a few years.

I eventually reached out to the Fort Bragg-Mendocino Coast Historical Society and was sent an article about Grace from their publication, Voice of the Past. The article provided an outline of Grace’s life and sparked my obsession to learn more about her. A few months ago, I discovered the website newspapers.com. I was thrilled to find a source that allowed me to learn more about Grace.

Grace Turner was born in Berlin, New Hampshire in 1889. By the time she was twenty-one, she’d married Alfred Sloane. I don’t know the exact date, but do know that in 1911, when she was 22 years old, she gave birth to a son named William.

In 1913, when she was 24 years old, she, her two-year old son, her parents William and Jeanette, and her sister Lulu traveled across county to Usal, California, about 28 miles north of Fort Bragg. Her uncle Luther Turner owned a cattle ranch there. Why they relocated is anyone’s guess. I’m thinking her father may not have been doing so great in New Hampshire and needed steady work. Or maybe he suffered a midlife crisis and sought adventure. Or perhaps they’d all grown weary of brutally cold winters and yearned to live in a temperate climate.

Things must not have been going so great between Grace and husband Alfred because as the group made their exodus, he stayed in New Hampshire. In August 1916, Grace was granted a divorce from him in Mendocino County.

During that cross-country trip, the family lingered long enough in Iowa City for Grace to become trained as an embalmer and undertaker at the Carpenter College of Embalming. What could have possibly motivated her to aspire to obtain such a designation in a field that hardly seemed welcoming to women?

Maybe Grace had long before set her sights on that school and her family obliged her as they made their way to California. If so, they had to be a mighty progressive clan. More likely, her dad needed to pick up work to finance their epic trek. Not content to wait out the delay by darning socks and doing laundry in boiling pots over open fires, I imagine a spunky, young Grace discovering the college and saying, “Why not enroll and set myself up to eventually have a career? I’m smart, I’m capable, I’m going to do this.”

Picture this—not only did Grace endure a move across the country when interstate highways were nonexistent and cars extremely uncomfortable, she also had to deal with the volatile moods of a toddler. Despite all this—and being a single mother—she managed to become a certified embalmer and undertaker along the way.

I’m in awe of her.

After her family settled on the Mendocino Coast, Grace met Robert C. Cannarr in Fort Bragg. I don’t know how they met, but envision a social event—perhaps a community potluck—where from across a crowded room, he caught her eye and sparks began to fly. Or maybe they encountered each other while dishing up potato salad and discovered a shared passion not only for the salad, but for the mortuary business.

Robert was born in 1882 in Rock Rapids, Iowa. As a teenager, he apprenticed as an undertaker in Muscatine, Iowa before enlisting in the Army. In 1910, instead of returning to Iowa, he went to the more scenic San Francisco. I have no idea what occupied him while there. In 1912, he moved to Fort Bragg where he made deliveries for the Union Lumber Company. He may have chosen Fort Bragg because logging and lumber mills were booming along the Mendocino Coast to supply a nearly endless demand to rebuild San Francisco after the 1906 earthquake. A few years later, he moved to Chicago where he received a degree in embalming in 1915.

In 1917, Robert married Grace and they moved to Sacramento where he became an embalmer for the firm Clark, Booth and Yardley. He adopted Grace’s son William.

A year later, Robert and Grace returned to Fort Bragg where Robert again worked for the Union Lumber Company. Grace went to work in the company’s office. In 1920, they opened the Cannarr Funeral Home on Franklin Street across from City Hall. I imagine it took them two years to scrimp and save from their paychecks in order to finance the business. At that time, the Mendocino Coast was a sparsely populated frontier filled with lumberjacks and fishermen who often lost their lives to dangerous jobs. A mortuary would have been profitable.

For 12 years, Cannarr-Cannarr was a successful business partnership, but it and their marriage ended in 1932. In the 1933 divorce settlement, Grace was granted the mortuary. She was 44 years old—a rare woman at that time to come out on the winning side of a divorce.

Grace must have possessed immense fortitude to enter the mortuary business in the first place. I believe she worked hard to establish Cannarr-Cannarr and was not about to roll over to let Robert take it from her.

The town must have been abuzz with speculation as to what dirt Grace had on Robert to accomplish this feat. Or did a cold-hearted Grace cause Robert to fall into the arms of another woman, a woman from Mendocino, a woman he later married? Whatever the speculation, historical records indicate Grace carried on with dignity.

In true Grace fashion, she got to work and relocated the mortuary to Main Street—where the North Coast Brewery and Tap Room is now—and renamed it the Grace T. Cannarr Funeral Home. She ran it for 18 years in an era when most women were not allowed to own property, much less work outside the home The fact that she continued to operate this business through the Depression and nineteen forties shows she was an astute businesswoman.

The facts I learned about Grace made me yearn to know more. Three years ago, I reached out to my dear neighbor Joanne Matson who was 94 years old at the time and had long been active in the Fort Bragg-Mendocino Coast Historical Society. She said she’d known Grace.

Joanne told me that in the late nineteen thirties, she and her mother Laura Babcock lived in a large house on Franklin Street just north of Pine Street, where they rented rooms to female school teachers and served them dinner each evening. Grace, whose business was a short walk away, regularly joined them for the evening meal. This was after her divorce, after her son had grown and moved away.

When pressed about Grace’s character, Joanne would only offer, “She was very serious. My uncle worked for her and she always wanted things just so.”

Was Grace a control freak? Joanne, being a very sweet person, would not use that term, just conceded Grace sought perfection.

I envisioned Grace an early feminist, dressed in severe suits, wire-rimmed glasses, and sensible shoes. Joanne shook her head and giggled. “She was average height, a bit heavy-set and dressed in the fashion of the day.” I coaxed Joanne to dish up some shocking details about Grace. I could tell by her grin that she knew a thing or two, but she wouldn’t reveal them.

Joanne did share that Grace had two cousins who taught piano to children—Joanne included—at the Episcopal Church. She was struck by how the humor of these gregarious cousins differed from the serious Grace.

Over the course of learning about Grace, I’ve come to admire and feel a bit sorry for her. I imagine her somewhat aloof and friendless.

Grace was a businesswoman—a rarity for women of that era. To complicate matters, she was involved in what most people consider the messy business of death and embalming. Maybe the proper matrons of Fort Bragg were repelled by her profession. She belonged to a few women’s civic groups, but perhaps her efforts to connect only made her feel more socially isolated. I suspect most of her fellow club members were married with children. Grace was once also married and had a son, but had a career outside those expected roles. She eventually became a divorcee—a scarlet letter for women at that time—which may have increased her loneliness.

I hope Grace found a special kinship with the women teachers at Joanne’s mother’s boarding house. It warms my heart to imagine her sitting around a large table at the end of a stressful workday and enjoying a homecooked meal with other professionals who became true friends.

In 1950, after 18 years of operating the Grace T. Cannarr Funeral Home, ill health forced Grace to sell. Sweet, wonderful Byran Fairlee bought the business. A year later, she died on March 29, 1951. Her obituary states that an illness caused her to spend nearly eight months in the hospital. I’m saddened to realize this dynamo of a woman suffered a painful end, but happy she died at home, which her obituary lists as 544 N. Corry Street, a few blocks from my house, a midsize, stately structure—one I’ve long admired.

Her death sparked a battle over her estate, valued at $150,000—the equivalent of $1.7 million today. Her son William was angered to learn that his mother’s will left him a measly $25,000, stipulated piddly sums to 11 other beneficiaries and $115,000 to a scoundrel named Albert Rowe. In court, William accused Rowe of moving into his mother’s house in January 1951 and attempting to keep him away from her. A few weeks before she died—while heavily sedated with painkillers—Rowe convinced her to change her will. William also accused his mother’s caregiver Katie MacLean of being in cahoots with Rowe.

Nearly a year after Grace’s death, the case was settled out of court. William inherited one-half of the estate and Rowe the other half. MacLean received a diamond ring valued at $2,500—the equivalent of $29,000 today.

Bryan Fairlee conducted Grace’s funeral service and honored her final wishes by transporting her to the Chapel of the Chimes Cemetery in Santa Rosa. In 1964, her son William was interned next to her. Like his adopted father, Robert, William had no biological children.

Grace Turner Cannarr took respectful care of the dead along the Mendocino Coast for decades and consoled families through the most traumatic events of their lives. She accomplished this at a time when women did not become certified embalmers and undertakers. If they worked at all, they became nurses or teachers. Grace defied the times by becoming an equal partner in a mortuary business for twelve years and running it as a single woman for another eighteen.

***

Grace Turner Cannarr has become one of my heroes. As much as I’ve uncovered about her, I yearn to know more. One of my biggest disappointments is I cannot find a picture of her. I’d be overjoyed f anyone reading this can supply me with more information.

The Waiting Room

As I recover from a respiratory illness struck upon me by Satan, my mind wanders back to the last time I was this sick.

It’s January 5, 2020. Covid-19 is rearing its ugly head, but we’re a couple of months away from sheltering in place. I’m in the waiting room of Immediate Care with a fierce cold, sore throat and first-ever case of laryngitis. After days of suffering, I need antibiotics or enough oxycodone to euthanize myself.

A woman who looks to be in her seventies with steel-gray hair tightly curled to hug her head enters accompanied by what appears to be a Great Dane mix. He seems too bumbling to be an emotional support animal and too unruly to be a service dog, yet he sports a service dog vest. As she makes her way to the receptionist window, the dog lunges this way and that. I marvel at how this woman of rather short stature doesn’t get tossed off balance and face-plant onto the linoleum. After she checks in, she takes a seat on a chair to my right. The dog lies at her feet.

I love dogs and he appears to be a sweet one. I don’t particularly care if she’s scamming the service dog system by buying him a vest on the internet. If my dog Lucy wasn’t so nervous, I’d get her such a vest and take her everywhere with me. As it is, she panics whenever I try to coax her into walking outside her safety zone—a two-square block area around our immediate neighborhood.

A middle-aged woman enters and announces her name to the receptionist with the confidence of a great orator. If Tom Petty had a twin sister, she would look like this woman. She wears a black leather motorcycle jacket that pairs nicely with her skinny jeans and black leather boots. She sits on a chair to my left and starts making googly eyes at the service dog imposter. “Aren’t you just the cutest thing? Wouldn’t you like me to pet you? I bet you would, oh yes you would.”

The dog stands, tail wagging enthusiastically, whipping the legs of his owner who sweetly says, “I ask people to not encourage him to play. He needs to focus on his work.” She coaxes him to lie down again.

“I completely understand,” the other woman says, tossing her head backwards and slightly to the right to flip some hair behind her shoulders. “I’ve been an animal trainer all my life and have trained animals all over the world. The only animal I haven’t trained is an elephant.”

“Ah,” the dog owner draws this out, clearly impressed.

I want to ask if she’s trained a rhinoceros. Or a koala. Or a blue whale.

The world-renowned animal trainer waxes on about how her flair for animal training has sent her to Africa, China, and roadside zoos in Florida and Oklahoma.

The dog owner listens patiently before changing the subject. “I have dementia and Beavis is trained to help me recognize my roommate.”

The world-renown animal trainer narrows her eyes. “You don’t recognize your roommate?”

“When I get up each morning and see her in the living room drinking coffee, I think there’s a stranger in the house. After Beavis greets her, I know she’s okay. I also have a tendency to fall and he helps get me up.”

World-renown animal trainer gives an approving nod.

“Do you want me to show you how he does that?”

I want to shout, “Yes, please! Sweet Baby Jesus, please!” But I have laryngitis and the animal trainer urges her not to do it, putting the kibosh on what could possibly be the best entertainment I’ve had in ages.

A nurse calls my name and beckons me into an exam room. I don’t want to go. I want to stay and continue watching this fascinating weirdness.

After the doctor enters the exam room, I croak out plenty of reasons why I need antibiotics—fevered, blowing yellow snot, sick of being sick, needing a miracle, but since I’m not religious I’m not likely to get one.

“It’s a virus,” he says, flatly. “Antibiotics won’t help.”

I want to put him in a head lock and give him noogies until he surrenders to my demand.

“There are 27 viruses going around right now.”

I suspect he made that number up, but who am I with laryngitis and a mere Bachelor’s degree in Anthropology to argue? As disappointed as I am, I leave knowing that the clinic visit wasn’t a total bust—at least I have the service dog/world renown animal trainer experience to give me chuckles through the miserable days ahead.

Practicing Gratitude & Co-dependence at the Dollar Store

On March 26, 2021, nearly two weeks after my husband died and two days after trying to celebrate my first birthday in 46 years without him, I made a conscious decision to spend the day in gratitude. I’d spent so many days frazzled and crying, starting when Gary entered the hospital on February 10th to struggle for three and a half weeks to survive against numerous odds. When all hope to save him had been extinguished, he returned home to spend nine days before he died. Each of those days was overlayed with sadness which hollowed me out, left me defeated and tired, so dreadfully tired.

I needed a break, if only for one day.

I expressed gratitude for the amazing family we built together, that Gary was no longer suffering, and I didn’t have to watch him suffer, for our excellent health insurance, that it was a bright, warm sunny day. . . and on and on and on.

A friend who lives in Mendocino invited me for a walk. I added “grateful for friends” to my list. On the way to meet her, I stopped at the Dollar Store. Easter loomed, and daughter Jenn and I had promised Gary we would decorate his urn—a vintage Folger’s coffee can—for each holiday. I quickly found two items—a headband with bunny ears and a bunny head.

Perfect.

Only one checkout stand was open and the waiting line long. Then again, most lines seemed longer at that time given the Covid restrictions of respecting a six-foot social distance. As I took my place at the back, a reinforcement checker was summoned. She appeared to be mid-fifties, early sixties—who knows? All I know is she didn’t look happy. She looked like she’d been pulled prematurely from a cigarette break and, as a result, plotted a capital crime of revenge, like arson or murder. I recognized that look, having a time or two entertained such thoughts myself.

I noted another gratitude item—I don’t have to work at the Dollar Store.

I followed the elderly gentleman in front of me to her checkout stand. With a pinched face and cold competence, she completed his transaction. She asked, in a threatening manner, “Do you want a bag?” As if he would take the bag only to later casually toss it into the garbage, adding to the earth’s already overflowing landfills.

He barked, “Yes, damnit, I want a bag!”

I felt a tingle of anticipation. This had the potential to develop into something interesting, to spice up the monotony of standing in line. I was disappointed when he left without incident.

The clerk looked at my two items on the conveyor belt and snapped, “Two dollars and eighteen cents.” She hadn’t even scanned them, yet knew the price. Of course, she did. She works at the Dollar Store where everything’s a dollar. It probably isn’t that difficult to memorize the tax due on a simple purchase. Still, I was impressed. I handed her a twenty-dollar bill.

“Do you have anything smaller?”

“Pardon?” Between the mask and the plexiglass separating us, I hadn’t heard her.

“I SAID, DO YOU HAVE ANYTHING SMALLER?”

I certainly heard that. “I’m sorry, I don’t,” I said with an appropriate measure of shame.

This seemed enough to completely ruin what I suspected had started out for her as a terrible day, perhaps even a miserable life. Did her husband recently die and she didn’t have the luxury of spending time to properly mourn him before going back to work at this shithole?

“Do you at least have eighteen cents?” She scowled.

I did not. I only had two twenty-dollar bills in my wallet.

The woman behind me piped up, “I have twenty cents.”

I pointed to the woman. “She has twenty cents.” Behind my mask, I smiled at the benevolent stranger, grateful that we had a potential solution to the clerk’s dilemma, tail wagging like a puppy eager to please its grumpy master. I sincerely wanted to make the clerk happy, someone who is forced to work at the Dollar Store while I am not.

“Forget it,” the clerk growled. “I hate having to give up the change in my drawer.” I imagined this was the first and only time a Dollar Store employee had uttered this sentence.

As if everyone in the store needed an explanation as to why I didn’t have a measly eighteen cents, I said to the woman behind me, “After coins build up in my wallet, I put them in a cup to roll later and deposit in my savings account at the bank.” The woman cheerfully said, “I do, too. We either have a bunch of change or we don’t have any.”

“Exactly!” I was thrilled to have found an ally and looked at the clerk for a flicker of understanding. She glared as she ripped bills and coins from her till.

As she reached to offer my change, I opened my wallet and held it out her. I was not in my right mind—had not been for several weeks. The only explanation I have for this behavior is I was trying to prove that I didn’t have any change, that I hadn’t deliberately intended to make her day worse.

She looked at me as if I was addle-brained and let out a heavy sigh to indicate I was to stop this nonsense, take the change, and get out of the goddamned store.

On another day, I might have been offended by her behavior. On this day, I walked out, got into my car, closed my eyes, tilted my face upwards while taking a deep breath, determined to continue with my day of gratitude.

I started the car and the Cat Stevens song, “Trouble,” came on the radio.

Trouble

Oh trouble set me free

I have seen your face

And it’s too much too much for me

Trouble

Oh trouble can’t you see

You’re eating my heart away

And there’s nothing much left of me

I bawled all the way on the 15-minute drive to Mendocino.

True or False?

On October 26, 2021, I waited in line at the Mendocino Coast Clinic’s mobile vaccination clinic to get my Covid booster shot. When it was my turn, I handed my card through the car window to a young woman who filled out the date and dose and returned it. I tossed it on the passenger seat and moved forward to get my shot. From there, I drove to the designated parking area to wait the required 15 minutes. As I put the card in my wallet, I noticed the date of my first vaccine—February 23rd.

That couldn’t be.

That. Could. Not. Be.

***

In the early days of the Covid vaccination clinics, none were offered on the Mendocino Coast. People urged me to go inland—to Willits (an hour away) or Ukiah (an hour and a half away), even Santa Rosa (two and a half hours away). One person suggested getting “aggressive” in my quest to get myself and my husband vaccinated. What they didn’t realize, what I didn’t share, is how increasingly disabled Gary had become over the past year. There was no way he would be able to tolerate what I termed a cattle call, traveling such distances only to wait in line with dozens of people. I didn’t have the luxury to be “aggressive.”

Eventually, a friend learned of a vaccination event at Mendocino High School on February 23rd—only a 15-minute drive—and signed me up. My appointment was at 1:00. I arrived at 12:45. Because the school’s parking lot is quite small, I parked on the street at the bottom of the hill. It was a cold day, made colder by the biting wind. I’d put on a sweater, wool suit jacket and scarf. I was going to bring a heavier jacket, but decided against it, figuring the time from leaving my car to entering the gym would only be a matter of minutes.

Near the base of the hill, I was stopped by the end of a line, which by my calculations was a good 10 miles from my destination. I wanted to scream, “What’s going on here? I have an appointment for God’s sake! Don’t tell me these people were all booked for the same time!” I settled myself with the reminder that I’m not the only person in the world, that these people suffered my same predicament and maybe the line would move swiftly.

I pulled out my phone and began playing crossword puzzles—the equivalent of sucking my thumb whenever I have to wait. As the line moved slowly—as in snail pace slowly—the air grew colder and the wind more insistent. For the first time ever, I was able to relate to the valiant hikers who struggle against the elements to crest Mount Everest.

If you’ve never been to Mendocino High School—and I assume most of you haven’t—it sits atop one of the most pristine pieces of real estate along the California coastline with a 180-degree view of the Pacific Ocean. Such a shame to waste it in on snarky teenagers who by that time in life hate their small town and can’t wait to escape. If Jeff Bezos ever sees this school, he’ll figure out a way to capture it, tear it down, and turn it into either a rocket launching pad or one of his many luxury retreats.

During the two grueling hours it took me and my fellow hikers to get into the gym, my fingers grew numb from the cold and could no longer navigate the crossword puzzles. I silently cursed those who “organized” this event. They deserved to be punched in the face or at the very least publicly humiliated.

I realize this was early on in the vaccination effort and people were doing the best they could amid the chaos. That doesn’t mean I couldn’t have unpleasant feelings about enduring the hardship of freezing for two hours without snacks or a porta-potty.

When I finally entered the warm gym lobby, I wanted to drop to my knees and weep with gratitude, but feared any tears would freeze to my frostbitten face. A young man asked my name. When he checked his iPad, his brow furrowed. “You’re not in the system.”

I nearly shattered into a million pieces.

I was cursed with two names—Kathleen is my given one, Kate is my nickname. I had said Kathleen. After I said Kate, he looked again and found me. I nearly leaped over his table, grabbed him by the shoulders and kissed him on the mouth.

Inside the gym, an acquaintance who was a volunteer beckoned me to her table where she filled out and gave me my vaccination card. I wallowed in euphoria for the few moments it took her to hand me a slip of paper and say, “You’ll have to check this website in a couple of weeks to register for your follow-up shot.”

What?!?

What?!?

Every person I knew had their second shot scheduled when they received their first. What sins was I atoning for that forced me to suffer this horrendous ordeal? I took a deep breath, thanked her without meaning it and moved forward to the designated waiting area.

After about five minutes, a nurse called me to her station. She started to chit chat. My jaw was still thawing from the cold and I could neither chit nor chat. She said she’d heard my name before. I’ve been told I’m practically a local celebrity, but wasn’t in the mood to sign autographs. She wouldn’t stop asking me if I knew this person or that in hopes of finding a mutual connection. I wanted to scream, “There’s a thousand people out there freezing to death. Give me the blasted shot and get on to the next one.”

I sat the in 15-minute waiting area and didn’t faint or die. As I walked down the hill past the poor, blue-lipped, shivering peons, a woman about my age appeared at my side. “Well, that was a f-ing shit show,” she said. Ah…a kindred spirit. We walked together, volleying the F-word back and forth. At the bottom of the hill, we parted and she said, “I’m going home to smoke a big, fat doobie.” I flashed her two-thumbs up.

My memory is that I went home to rant and rave with Gary about Covid, about how it was ruining our lives, about how the government was bumbling the vaccination rollout—maybe even about what the hell we were going to eat for dinner. We eventually soothed our rage by watching “Judge Judy” which routinely allowed us to criticize stupid-ass people and going a long way towards boosting our self-esteem.

***

As I put my October 26th updated vaccination card in my wallet, I realized I couldn’t have come home to Gary on February 23rd.

He entered the hospital on February 10th where he spent the following three and a half weeks. He and his doctors struggled to find ways to allow him to survive before finally surrendering and he made the noble decision to come home to die. It was Covid Time. He was in Adventist Hospital Saint Helena, three hours away. I wasn’t allowed to be there, but was in telephone contact with him and the staff several times a day. It was a deeply traumatic experience—for him, for me, for our family.

Looking back, I realize the trauma of Gary’s last weeks sent my mind into another dimension with little sense of space and time. I believed I handled everything in my usual take charge manner, but now know I was living a surreal existence.

How on earth could I remember Gary being here on February 23rd when he’d been in the hospital for 13 days?

I suppose it was because for 46 years, Gary had always been with me. He was my sounding board. I didn’t always agree with his feedback—especially when he told me to calm the hell down—but I valued my ability to ask for it. How was it possible he wasn’t here when I returned nearly hypothermic from standing so long in the cold, after being told I’d have to check a website in a few weeks to schedule my second shot? How was he not here to agree that we live in such a terrible time, that Covid has completely screwed up everything, and we couldn’t take it anymore?

How?

I know for certain I would not have called Gary to complain while he was fighting for his life in the hospital. So, who did I rant to? I honestly cannot remember. Probably to my poor daughter and son-in-law who were with me during this time. Probably over the phone to my sister who was always available to listen to my tearful rages.

Fear for my mental health sent me to the internet to do a bit of research. I was relieved to discover that my experience isn’t unusual for someone who has experienced trauma. It’s called false memory.

According to the website “healthline,” (www.healthline.com/health/false-memory#overview), “[False memories] range from small and trivial, like where you swear you put your keys last night, to significant, like how an accident happened or what you saw during a crime.”

As time goes by, I’m sure I’ll uncover more false memories from this time. As for this particular one—and as strange as this might sound—it comforts me that even though Gary wasn’t here to commiserate with after I got home from the Mendocino debacle, I was able to spend several months believing he was.

Justine Lemos – at One Yoga

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

JustinecovidWhen I first spoke with Justine about her yoga studio and related businesses, I was impressed by her wealth of education and experience. Since leaving the Mendocino Coast several years ago, she’s lived in a number of places around the world, yet chose to return and settle here with her family. You can read her original interview here: https://ithappenedatpurity.com/2017/01/03/justine-lemos/

A few days before the March shelter in place orders went into effect, Justine closed her yoga studio. Overnight, she went from offering 25 classes a week to online live streaming nearly every day. She was concerned with how SIP would impact her clients and the staff at the studio. “Before owning the yoga studio I taught college classes online. I have also  taught many online courses as an Ayurvedic practitioner. So I was already set up with much of the technology for live streaming yoga,” she said. “I reached out to my yoga students to offer them an alternative way to continue taking yoga. Unfortunately, some of my clients don’t have access to devices or the internet. For those who aren’t technically savvy, I offered support to get them set up.”

Justine converted her yoga space into a film studio with professional cameras, lighting and microphones. She concurrently livestreams and films each class. The videos are placed on her website where they can be accessed on demand for studio members. “The post-class editing can take three to four hours. “As a result, I now spend more time on technology than teaching. The technology aspect is sometimes frustrating.

“Some people get upset if they can’t take their favorite class at their former time slot. I explain that I have to work around the time constraints of editing and having an 11-year old child who now needs to be homeschooled.”

In late June, Governor Newsom announced the reopening of certain places, including gyms. “I could have opened the yoga studio with social distancing and masks or begun teaching classes outside. I polled my students to ask if they’d be willing to return to the studio and wear masks. The vast majority said no. I felt it best to take an abundance of caution and stay closed. There’s a reason for an ordinance against gatherings. A few weeks later, we would have been forced to close when new orders were issued.”

Justine is grateful to be able to move her business online. “This shift actually gives me growth opportunities. It allows me to expand my reach beyond a limited local population to clients in the San Francisco Bay Area, Arizona, Florida and the United Kingdom.” Justine feels incredibly grateful that the Community Foundation and West Company gave at One Yoga a business resiliency grant to help with the transition to online streaming.

She hopes this current crisis will result in our area becoming less dependent upon tourism. “I’m certain we’ll survive as a species, but it will be very hard for small businesses to survive. When this passes, I think the world will look radically different.”

Justine puts her circumstances into perspective by comparing them to the times she spent living in rural India. She and her husband lived in small villages off and on for a few years. “Even with shelter in place, our current existence is way easier. In India, whenever we needed to buy something that had to be refrigerated, we traveled an hour each way in a very crowded bus.”

Justine encourages support for local businesses. “If you can’t give money, reach out and ask, ‘Is there anything I can do for you?’ Maybe you could run an errand or simply let them know you’re thinking about them. There’s an incredible amount of pressure on working parents with children at home. As a business owner, whenever someone expresses gratitude, it means a great deal.”

Visit Justine’s website for detailed information about her classes: https://www.at1yoga.com/

Myles Anderson – Anderson Logging

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

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For decades Anderson Logging has provided jobs that have helped support many families along the Mendocino Coast. From an early age, Myles developed a passion for working in the woods and learned the value of people taking care of one another in this dangerous occupation. As he moved out of the woods and into running the family business, he’s continued this practice. You can read my initial interview with him here: https://ithappenedatpurity.com/2017/03/29/myles-anderson-2/

Under the shelter in place orders, Anderson Logging is deemed an essential business. Myles is grateful to keep his crews employed and is working hard to keep them safe. “We are not open to the public and most of the regulations impacting businesses are focused on those that cater to the public,” he says. “However, through a combination of our own ideas and those learned from industry trade associations, we devised prevention measures to keep our employees and their families safe from potential exposure.”

After a lifetime spent in the logging business, Myles says, “Every year I think I’ve seen it all, and every year I’m reminded how wrong I am. We always need to be prepared to adapt and react to change. Long before Covid-19, our business prioritized the safety and well-being of our employees.

“We have approximately 90 employees who enter and leave our facility daily. Every morning, I check their temperatures. They are required to stay in their personal vehicles and not allowed to congregate until the transport vehicle picks them up. We keep crews that work together away from the other crews. Masks are required when riding in transport vehicles and everyone must use hand sanitizer before break and lunch.

“At the end of the day, employees are dropped off at their vehicles and leave our facility. Any contact with employees after work is done over the phone.”

After the Covid-19 restrictions are lifted, Myles may ease some of the company’s prevention measures. Ultimately, this decision will depend upon what his employees need to feel safe. “I’m concerned that the restrictions will cause many families to lose their immune systems. Keeping some of these in place will benefit them.”

In contemplation of future restrictions, Myles says, “We try our best to comply with all rules and regulations. I hope any future orders are well thought out and discussed with business leaders prior to implementation. Painting rules with a broad stroke is damaging. Rules that protect employees in one industry may not do anything for employees in another.”

As for the future of our coastal community, Myles is concerned about another pandemic. “There are many things other than a virus that could cause similar issues. People in urban areas are much more susceptible to virus spread because of the density of people and public transportation systems. A potential problem for Fort Bragg is people flocking here to get away from those areas and bringing their hazards to us.”

While Myles agrees with others that it’s important to spend money locally, he also believes that the industries along our coast need support. “This can come in the form of a conversation with friends or writing letters to newspapers and elected officials. We should all agree that we need to work together to sustain what industry we have left.

“Support for logging is a good example. It is hard, dangerous and seasonal work. Through careful management of the industrial timberlands around our community, we can continue to provide jobs and produce the most environmentally-regulated wood products in the world.”

Megan Caron – Lost Coast Found

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

Megancovidheadshot3

Megan returned to the Mendocino Coast four years ago for many of the same reasons other young pioneers come back—weary of city living, wanting to raise children where they’d been raised, and hoping to use their energies to revitalize our community. Soon after her arrival, she opened the vintage shop Lost Coast Found in the Larry Spring building on Redwood Avenue. https://ithappenedatpurity.com/2017/10/02/megan-caron/

Unlike other shop owners, Megan says she wasn’t fazed by the shelter in place order.

“It seems like everyday something shocking takes place. The current administration has forced many of us to become desensitized. When I think about what’s happening to this planet—children in cages, criminals in the White House—a pandemic just kind of seems like icing on the cake.”

Similar to other retailers, Megan considers the ramifications of future shelter in place orders and is considering the addition of an online store. “My brick and mortar will always be a priority because creating space and human interaction is what I enjoy. I have never really shopped online—except for that one time, but I was doing research on Scandinavian linens.” She laughs. “I find online shopping dull and unfulfilling. During these tumultuous times, I have confidence in the secondary market. I believe people are catching onto the idea of conscious consumerism, but as with every change in behavior, it takes time.”

Megan is grateful to Anne Maureen McKeating, the owner of the Larry Spring building. “She isn’t charging rent as long as I am unable to open. I wish more landlords were so kind. I am worried about our downtown community and hope landlords realize there is more value in keeping a current tenant than waiting a year for a new one to come along.”

Lost Coast Found reopened on June 12 and Megan has to limit customers to one or two people at a time. “The shop is too small to fit more than that. I want people to have a relaxing experience. I don’t want them to worry if they’re six feet away from someone.”

Given the number of employers who are allowing employees to telecommute, Megan believes Fort Bragg is more attractive to outsiders than ever before. “I guarantee we’ll make it on ‘The Top 10 Small Towns In Which To Survive A Pandemic’ list.  Over the last three years, a constant stream of tourists have come into my shop and asked, ‘So what’s it like to live here?’ I say it’s a great place if you can afford to buy a house. It can be impossible to find a rental unless you have a local connection. I tell them about our need for working professionals, trades people, entrepreneurs, and community volunteers.

“Like it or not, an influx of people will move here. I don’t think it’s a bad thing. Buying up housing for vacation rentals is what has devastated coastal communities. Building new homes will help our economy.

“When people move here, they bring money and this town desperately needs money. Fort Bragg has struggled to financially maintain its downtown and the current crisis will only make that more difficult.”

Megan finds hope for the future of our community in people like her customer Joanne.  “She lives in Fremont and is selling her home. She’s dreamed of having a tea room and Fort Bragg seems the right place. Joanne has the capital to buy one of the downtown dilapidated commercial buildings and will make it beautiful again.”

https://www.facebook.com/lostcoastfound/

Lost Coast Found is open 11:30-5:00 Wednesdays through Saturdays.

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Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Sarena Breed – Frame Mill Art Works

SarenaCovid1I met Sarena in 2017 when I interviewed her for my blog. She had recently purchased the Frame Mill Art Works. As a first-time business owner, she worried about her ability to succeed. Despite the challenges of learning to run a shop, she’s seen her business grow and is happy she made the decision. https://ithappenedatpurity.com/2017/06/02/sarena-breed/

She was surprised in March 2020 when nonessential businesses in Mendocino County were forced to close under the shelter in place orders. “A week before the shutdown, I had celebrated my third year in business,” she says. “I noticed things had gotten slower, but expected to continue to operate with some mandated adjustments.”

The Sunday before the order took effect, she spent the day cleaning her store and making changes to keep employees and customers safe. “I separated tools and work areas so everyone in the back room could maintain social distancing. I drafted a sign for the front door asking customers to social distance. I didn’t imagine I would have to close the shop.”

With her routine suddenly disrupted, Sarena says, “I felt I was going through the stages of grief. This was the death of something.”

In addition to the temporary closure of her shop, her eighth grade daughter’s middle school was closed. “Sadly, her class had to settle for a virtual promotion ceremony this year.” Despite these losses, she’s grateful that her husband’s job as an utility arborist is considered essential and he has continued to work.

She began attending webinars on how small businesses can adapt during this time.

The core of Sarena’s business is meeting with clients face-to-face to discuss ways in which a project can be framed. “I love picture framing and don’t like spending much time on the computer. With the doors shut, I realized I had no direct way of communicating with clients. I felt cut off from the folks who came into the store. I wanted to reach out and say a simple hello and give updates, but didn’t have that capability.”

During the shutdown period, the feeling of isolation from her clients caused her to innovate. “I put in a point of sale system to collect email addresses. I’m started work on a website and Facebook and Instagram accounts. Going forward, I’ll continue to expand my online presence.”

Sarena was able to open her store on a limited basis the last week of May. “I looked outside that morning and thought we’ve all been like Sleeping Beauty and are starting to wake up. It feels great to see people again. Some come in just to make sure I was okay. Others pop their heads in to let me know they’re glad I’m open. I feel a great deal of support.” Her shop is open Wednesday through Saturday from 11:00-4:00.

Sarena is determined to move forward. She’s ordered inventory to stock the store for the Christmas season even though there may be shelter in place orders issued in the fall. If she’s forced to shut down again, she’ll be in a better position to communicate with customers and offer framing services by private appointment.

“This experience has given us time to contemplate the things that matter and to reevaluate. People seem to have an understanding that we’re all in this together and are being more patient. I feel a greater commitment to shopping locally and supporting our community.”

***

Since she re-opened, Sarena  is looking for a framer to join her team. Anyone interested can call her shop at 964-6464.

https://www.facebook.com/Frame-Mill-Artworks-106182994399181/

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Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Brittney Tuomala—A Sweet Affair

BrittneyCovid1Brittney’s dedication to the creation of artful desserts and specialty cakes was revealed in my first interview with her in 2014. https://ithappenedatpurity.com/2016/04/22/brittney-tuomala-harris/

A single mother of two young children and sole support of her family, Brittney panicked when the shelter in place order was issued, forcing her to cease business as usual in her beloved patisserie. “One day, I’m making cakes like there’s no care in the world,” she says, “and the next, I have to close the doors.”

Desperate thoughts swirled through her head. “If sales decrease or come to a halt, how do I pay my rent? Feed my kids? Take care of the monthly bills for the business and my home? This inner battle took a serious toll—some crying, some moping, a lot of drinking.”

The same entrepreneurial spirit that propelled Brittney to return to her hometown and create a successful bakery, made her realize she couldn’t give up. “I need to be strong and positive for my kids. I have to figure out how to work as much as I can to keep money flowing while also homeschooling the two of them.”

Brittney has adjusted her business practices by limiting offerings, which now have to be ordered in advance. An order for a cake or gift box placed by 5:00pm will be ready for pick up or delivery the following day. “Being able to conduct some business during these times is a confidence booster. In the face of all this darkness, I’m still going!”

Brittney isn’t sure how she’ll run her bakery when the shelter in place order is lifted.  “Right now, desserts are made to order so I’m not losing money to product waste. On the other hand, sales have severely decreased so I’m not generating as much revenue.

“I’m the only storefront pastry shop in town. I don’t want to take that away from the locals or the tourists. I don’t need a storefront to fill orders for special occasions. I can also become a wholesale shop and sell my desserts through other businesses.”

In the midst of all this, her shop’s landlord compounded her difficulties. “When I couldn’t pay May’s rent, he refused my letter regarding the city’s eviction moratorium. His lawyer claims I should have enough income to pay and I need to show bank records to prove I can’t. My sales are less than half of what they were this time last year.” She worries about the outcome of this situation.

Brittney is inspired by how our community has come together to support one another. “People are ordering food delivery to help restaurants and buying gift cards from local businesses. All of this positivity can only inspire more good.”

She acknowledges that the future of our business community is uncertain. “Without tourism during the busy spring/summer months, some won’t make it. It’s heartbreaking. More than half my revenue comes from weddings and events, which have mostly been cancelled. There are countless other vendors in the same boat.”

Brittney is grateful to live in a place filled with love and support. She encourages people to spend money locally. Even though much of her revenue is generated from tourist dollars, she doesn’t want to see them come here at this time. “The shelter in place order is never going to be lifted if we don’t follow the rules. My fellow business owners and I are desperate to reopen.”

Brittney’s pioneer grit is strengthening “Never give up,” she says. “If we can get through this, we can get through anything. We will emerge stronger than before.”

https://www.facebook.com/ASweetAffairPatisserie/

https://www.asweetaffairpatisserie.com/online-store

BrittneyCovid2BrittneyCovid4BrittneyCovid3

Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Tom Butler & Karl Reese – Re-find Home Furnishings

TomCovid

Karl with his QuaranTom Coif & Tom sporting a fresh KovidKut by Karl (with dog Callie)

A native son, Tom returned to the coast in 2009 with his husband Karl to open Re-Find, a second hand store that sells gently used furniture. You can read my initial interview with him here: https://ithappenedatpurity.com/tag/re-find/. The store became an instant success and over the past decade did very well. Today, however, it is suffering along with other local businesses.

Economic hard times are nothing new to these men. While living in Arizona, they experienced the Great Recession of 2008. “This one is different,” Tom says. “It happened overnight. We didn’t know if we’d be shut down for two weeks or two years. How do you make plans for that?”

A week before the shutdown, Tom had hernia surgery. In anticipation, he had purchased enough inventory to last two weeks while he recovered. When they realized his recovery was going to take longer, Karl took their truck to the Bay Area and loaded up another week’s worth of inventory. “As he drove home, the shelter in place orders went into effect.”

“If I’d known it would be the last time we could go out buying,” Karl says, “I would have packed the truck even tighter before heading home.”

Over the following two weeks, they depleted their inventory through private showings while adhering to the protocols of social distancing. With nothing left to sell, their business came to a standstill. The auctions, estate sales and warehouse sales where they source their products are also closed.

While they wait for their sources to reopen, Tom says they’re devising strategies to move forward. “We promote our business through Facebook, but don’t sell online. We might develop a website that will allow us to sell online and offer curbside pickup. This will be in addition to our physical store. At the end of the day, I’m a brick and mortar guy at heart.

“We’ve also used this time to paint the inside of the store and clean the carpets so when we reopen we’ll have a fresh new look.”

Tom is grateful their store serves the local population and isn’t dependent on tourists. However, he acknowledges the pain suffered by those businesses who are dependent upon this trade. “Our coast is a tourist-based economy and now we’re afraid of them. We’re going to have to figure out how to survive with a reduced tourist base. At this point there are far more questions than answers.”

Before the crisis hit, Karl had been working part-time at the hospital and recently went full time. He splits his time between the surgery department and materials management. “This has been a major benefit to our ability to survive,” Tom says.

According to Karl, “I’ve always been grateful that our community’s support of Re-Find provides us with a decent living here on the coast. Upping my game at the hospital is the least I can do to keep us afloat during these times”

As they await their reopening, Tom encourages local people to contact him if they have gently used furniture they’re willing to donate or sell. www.re-findhome.com

“It’s easy to figure out how to sell stuff. Our challenge now is to figure out how to acquire.” In the spirit of a true entrepreneur, Tom says, “If our old channels of acquiring inventory don’t work out, we’ll find new ones. We’re going to roll with whatever happens.”

https://www.facebook.com/ReFindFortBragg/