Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time.
Bethany Brewer – Body by Bethany
I began working out with this gifted personal trainer six years ago. A few years later, I interviewed her for my blog where she shared her story of rising out of despair to change her life in ways she could have never imagined. You can read it here: https://ithappenedatpurity.com/2016/06/22/bethany-brewer/
Bethany has a passion for physical fitness and a drive to share it with as many people as possible. When the shelter in place orders were announced in March, her first concern was for her clients. She worried how she could help them navigate anxiety and fear. “I felt like I was sitting on a fence—I could keep moving forward and do my best or crawl under the covers and hide.”
She chose to move forward. “The new reality sparked my imagination and I devised workout scenarios that could take place outside the gym. These were quickly squashed as beaches were closed and gatherings banned.” She investigated how she might use Zoom to conduct workout sessions for people in remote locations. “I wasn’t sure my clients would participate, but they were all eager to give it a try.”
On Facebook, Bethany announced she was offering free online group workout sessions. “These are forty-five minute sessions at 9:00am on Monday, Wednesday and Friday, and 6:00pm on Tuesday and Thursday.
“When the shelter in place happened, I felt, like so many others, a disconnect between my brain and body. That radiated out to a disconnect from person to person and further to alienation from my community. Being able to reach out through Zoom has made reconnections happen.”
The pandemic has forced Bethany to create a new business model. “Zoom has been an unexpected gift that allows me to reach a larger group of people and reconnect with friends all over the country.
“I think it will take time for people to feel comfortable going back to the gym after it is allowed to open. I’m thinking of protocols to assure my clients’ safety. I have access to a personal training studio that can be reached by an outside staircase so my clients don’t have to walk through the gym. I’ll offer a blend of gym training, Zoom, and outdoor workouts.
“Throughout these past weeks, the word I keep coming back to is ‘gratitude.’ I’m so grateful to have found a solution to offer workouts online. I’m also grateful that I have a community that’s willing to try new things. We can’t get through this alone. I want people to know I’m here for them.”
Bethany is encouraged by stories she hears about our community members helping each other. “People seem more aware of who needs help and are offering it. Many are industrious and creative and doing the best they can. I’m optimistic for our community’s future. I’m staying in the positive and in gratitude.”
Despite Bethany’s offer of free classes, she has bills to pay. She asks for donations of what anyone can afford. “It doesn’t have to be money. People leave food on my doorstep. Gift certificates are nice—they allow someone to support a local business while also supporting me.”
Whether or not someone can afford to donate, Bethany encourages them to join her Zoom workouts. “The more people in attendance, the more energy and motivation it creates. When you help yourself by participating in a group workout, you also help others. The positive energy ripples out to your family and your community. If you don’t know how to use Zoom, contact me through Facebook Messenger and I’ll walk you through setting it up.” https://www.facebook.com/1gymunicorn/