Myles Anderson – Anderson Logging

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

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For decades Anderson Logging has provided jobs that have helped support many families along the Mendocino Coast. From an early age, Myles developed a passion for working in the woods and learned the value of people taking care of one another in this dangerous occupation. As he moved out of the woods and into running the family business, he’s continued this practice. You can read my initial interview with him here: https://ithappenedatpurity.com/2017/03/29/myles-anderson-2/

Under the shelter in place orders, Anderson Logging is deemed an essential business. Myles is grateful to keep his crews employed and is working hard to keep them safe. “We are not open to the public and most of the regulations impacting businesses are focused on those that cater to the public,” he says. “However, through a combination of our own ideas and those learned from industry trade associations, we devised prevention measures to keep our employees and their families safe from potential exposure.”

After a lifetime spent in the logging business, Myles says, “Every year I think I’ve seen it all, and every year I’m reminded how wrong I am. We always need to be prepared to adapt and react to change. Long before Covid-19, our business prioritized the safety and well-being of our employees.

“We have approximately 90 employees who enter and leave our facility daily. Every morning, I check their temperatures. They are required to stay in their personal vehicles and not allowed to congregate until the transport vehicle picks them up. We keep crews that work together away from the other crews. Masks are required when riding in transport vehicles and everyone must use hand sanitizer before break and lunch.

“At the end of the day, employees are dropped off at their vehicles and leave our facility. Any contact with employees after work is done over the phone.”

After the Covid-19 restrictions are lifted, Myles may ease some of the company’s prevention measures. Ultimately, this decision will depend upon what his employees need to feel safe. “I’m concerned that the restrictions will cause many families to lose their immune systems. Keeping some of these in place will benefit them.”

In contemplation of future restrictions, Myles says, “We try our best to comply with all rules and regulations. I hope any future orders are well thought out and discussed with business leaders prior to implementation. Painting rules with a broad stroke is damaging. Rules that protect employees in one industry may not do anything for employees in another.”

As for the future of our coastal community, Myles is concerned about another pandemic. “There are many things other than a virus that could cause similar issues. People in urban areas are much more susceptible to virus spread because of the density of people and public transportation systems. A potential problem for Fort Bragg is people flocking here to get away from those areas and bringing their hazards to us.”

While Myles agrees with others that it’s important to spend money locally, he also believes that the industries along our coast need support. “This can come in the form of a conversation with friends or writing letters to newspapers and elected officials. We should all agree that we need to work together to sustain what industry we have left.

“Support for logging is a good example. It is hard, dangerous and seasonal work. Through careful management of the industrial timberlands around our community, we can continue to provide jobs and produce the most environmentally-regulated wood products in the world.”

Stevie Scudder – Roundman’s Smokehouse

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

SteviecovidheadshotWhen I interviewed Stevie nearly four years ago, I was impressed by her dedication to the legacy of her family’s business. https://ithappenedatpurity.com/tag/mendocino-coast/

Unlike other small businesses who found their operations suddenly stopped, Roundman’s remained open. When the shelter in place order was announced, they researched the essential business requirements. “As a USDA-regulated and inspected facility,” she says, “we were already in compliance with a lot of the rules. We made adjustments for masks and social distancing. We also began disinfecting contact surfaces after every customer interaction.”

In addition to their retail store, Roundman’s sells to several Mendocino County restaurants. When these had to shut down or start take-out only, Roundman’s braced for a negative impact. Surprisingly, this was offset by a spike in retail sales. “People started placing large orders for their personal stock. Business really took off—albeit in a different direction—but we adapted, have been able to keep our staff employed, and are doing fine.”

Meat shortages soon curtailed Roundman’s ability to order certain products. “We were able to shift some of our sourcing to local vendors and distributors, but even that was limited. We are doing our best to focus our efforts on more Northern California companies when possible. It’s also what the public wants.”

Despite the challenges of running a business during shelter in place, Stevie is pleased to see a slowing down of life. “Our culture has become very go-go-go, with people seeking immediate responses. Safety is now a priority and that adds a few extra minutes to each task. I think the limitations arising from this pandemic have caused people to pause and assess what is truly necessary—what they can go without in a time of crisis. Everyone worldwide has had to make sacrifices. In our little community I see an understanding of that and a comraderie forming.

“People are making masks and donating them where needed. They’re expressing gratitude and rallying to help each other out. We’re coming together—outdoors and distanced—to celebrate high school graduations, birthdays and other milestone events.”

As a business owner, Stevie urges shoppers to show compassion, gratitude and respect. “Follow the orders, read signs, respect the rules and your fellow humans. Respect the employees. Understand that those who are working are not the ones making the rules. They are trying to follow them as best they can to remain in operation and keep you, themselves and their families safe.”

Stevie hopes more people are starting to realize that added safety precautions have been implemented to ensure the well-being of everyone. “I see people more aware of their interactions and their surrounding environment. Safety and sanitation is now a priority and that adds a few extra minutes to each task. For the most part, customers are grateful we’re taking care of them by limiting the number of people in the store, wearing and requiring masks, and disinfecting surfaces between each transaction.

“Going forward, I imagine that some of the changes will remain. My guess is that Covid-19 has made people more aware of what they touch and how germs are passed. I don’t know that face shields and plexi-glass at registers will remain forever, but think we’ll see more people wearing masks—especially during heightened flu season. I think there will be more conscious efforts to wash hands, sanitize and keep a safe distance.

“I hope we can continue to rally together, support and respect each other, and encourage our visitors to do the same.”

https://www.roundmans.com/

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Megan Caron – Lost Coast Found

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

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Megan returned to the Mendocino Coast four years ago for many of the same reasons other young pioneers come back—weary of city living, wanting to raise children where they’d been raised, and hoping to use their energies to revitalize our community. Soon after her arrival, she opened the vintage shop Lost Coast Found in the Larry Spring building on Redwood Avenue. https://ithappenedatpurity.com/2017/10/02/megan-caron/

Unlike other shop owners, Megan says she wasn’t fazed by the shelter in place order.

“It seems like everyday something shocking takes place. The current administration has forced many of us to become desensitized. When I think about what’s happening to this planet—children in cages, criminals in the White House—a pandemic just kind of seems like icing on the cake.”

Similar to other retailers, Megan considers the ramifications of future shelter in place orders and is considering the addition of an online store. “My brick and mortar will always be a priority because creating space and human interaction is what I enjoy. I have never really shopped online—except for that one time, but I was doing research on Scandinavian linens.” She laughs. “I find online shopping dull and unfulfilling. During these tumultuous times, I have confidence in the secondary market. I believe people are catching onto the idea of conscious consumerism, but as with every change in behavior, it takes time.”

Megan is grateful to Anne Maureen McKeating, the owner of the Larry Spring building. “She isn’t charging rent as long as I am unable to open. I wish more landlords were so kind. I am worried about our downtown community and hope landlords realize there is more value in keeping a current tenant than waiting a year for a new one to come along.”

Lost Coast Found reopened on June 12 and Megan has to limit customers to one or two people at a time. “The shop is too small to fit more than that. I want people to have a relaxing experience. I don’t want them to worry if they’re six feet away from someone.”

Given the number of employers who are allowing employees to telecommute, Megan believes Fort Bragg is more attractive to outsiders than ever before. “I guarantee we’ll make it on ‘The Top 10 Small Towns In Which To Survive A Pandemic’ list.  Over the last three years, a constant stream of tourists have come into my shop and asked, ‘So what’s it like to live here?’ I say it’s a great place if you can afford to buy a house. It can be impossible to find a rental unless you have a local connection. I tell them about our need for working professionals, trades people, entrepreneurs, and community volunteers.

“Like it or not, an influx of people will move here. I don’t think it’s a bad thing. Buying up housing for vacation rentals is what has devastated coastal communities. Building new homes will help our economy.

“When people move here, they bring money and this town desperately needs money. Fort Bragg has struggled to financially maintain its downtown and the current crisis will only make that more difficult.”

Megan finds hope for the future of our community in people like her customer Joanne.  “She lives in Fremont and is selling her home. She’s dreamed of having a tea room and Fort Bragg seems the right place. Joanne has the capital to buy one of the downtown dilapidated commercial buildings and will make it beautiful again.”

https://www.facebook.com/lostcoastfound/

Lost Coast Found is open 11:30-5:00 Wednesdays through Saturdays.

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Amberly Reynolds Caccamo – Reynolds Men’s Wear and Wrens

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward. They are truly the new pioneers of the Mendocino Coast.
We are so fortunate to have them here—especially during this trying time. 

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Each story shared by the returnees I’ve interviewed has left an impression on me, but Amberly’s touched me deeply. Not only did she keep a beloved and long-running family business going through the Great Recession, she managed to survive cancer while pregnant with her youngest child. You can read her interview here: https://ithappenedatpurity.com/2017/07/12/amberly-reynolds-caccamo/

Despite rising above previous challenges, Amberly initially found the business ramifications of the shelter in place order overwhelming. She struggled between wanting her family and community to stay safe and keeping her business afloat.

“By the time the SIP order was issued, I had already closed Wren’s and was grappling with closing Reynolds,” she says. “In early March, my 11-year-old son and I went to New York City with his class to participate in the Montessori Model United Nations. We returned on the tenth. When we left, there were more Covid cases in California than New York. Upon our return, we learned how rampant it was in New York City.  I put myself and the kids in quarantine and we hunkered down.”

Amberly despairs at the fact that the pandemic has pushed people to make needed purchases online. “Before this, I had plenty of customers who bought clothing from us, even though it was only a click away on their computer.” She’s being forced to make some tough decisions on how to move forward. “It breaks my heart, but I’ll have to combine my two shops into one. I hate to see another empty building on Franklin Street, but I cannot afford two rents and to staff two shops.

“Reynolds Men’s Wear has been in my family 54 years and was a men’s clothing store for 43 years before that. We are nearing our centennial. We have weathered more than a few storms. During the economic period of high inflation in the late seventies and early eighties, my parents spent most days sitting at a window table in the Fort Bragg Bakery across the street from the shop watching for the occasional customer. They managed to survive that difficult time.

“I am steeped in the tradition of this shop. It’s a part of me and makes me who I am. When I help customers find exactly what they need, I feel a giddy satisfaction. This pushes me to carefully select products. I am working on an online presence, but it’s not nearly as much fun as seeing people face-to-face.

“At this point, we are offering limited customer access to the stores and curbside pickup Wednesdays through Saturdays from 12:00-4:00. It’s been nice to see a few faces again—even if they are behind masks.”

Amberly is grateful that her husband’s business, Caccamo Construction, has been able to operate. She enjoys being at home with her three sons. “I see a lot of value in slowing down, and that is a huge part of my decision to merge my two stores. It will give me more freedom to be with my family. We love watching our plants grow, raising goats, and hanging with our chickens. Our dog is so happy to have kids home all day.”

Amberly encourages people to call or visit her shop. “See if we have what you need before you hop online to order. Share our Facebook posts. Interact with our Instagram posts, all of that helps to make us more visible to the public.”

https://www.facebook.com/wrensboutique/

https://www.reynoldswren.com/

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Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Sarena Breed – Frame Mill Art Works

SarenaCovid1I met Sarena in 2017 when I interviewed her for my blog. She had recently purchased the Frame Mill Art Works. As a first-time business owner, she worried about her ability to succeed. Despite the challenges of learning to run a shop, she’s seen her business grow and is happy she made the decision. https://ithappenedatpurity.com/2017/06/02/sarena-breed/

She was surprised in March 2020 when nonessential businesses in Mendocino County were forced to close under the shelter in place orders. “A week before the shutdown, I had celebrated my third year in business,” she says. “I noticed things had gotten slower, but expected to continue to operate with some mandated adjustments.”

The Sunday before the order took effect, she spent the day cleaning her store and making changes to keep employees and customers safe. “I separated tools and work areas so everyone in the back room could maintain social distancing. I drafted a sign for the front door asking customers to social distance. I didn’t imagine I would have to close the shop.”

With her routine suddenly disrupted, Sarena says, “I felt I was going through the stages of grief. This was the death of something.”

In addition to the temporary closure of her shop, her eighth grade daughter’s middle school was closed. “Sadly, her class had to settle for a virtual promotion ceremony this year.” Despite these losses, she’s grateful that her husband’s job as an utility arborist is considered essential and he has continued to work.

She began attending webinars on how small businesses can adapt during this time.

The core of Sarena’s business is meeting with clients face-to-face to discuss ways in which a project can be framed. “I love picture framing and don’t like spending much time on the computer. With the doors shut, I realized I had no direct way of communicating with clients. I felt cut off from the folks who came into the store. I wanted to reach out and say a simple hello and give updates, but didn’t have that capability.”

During the shutdown period, the feeling of isolation from her clients caused her to innovate. “I put in a point of sale system to collect email addresses. I’m started work on a website and Facebook and Instagram accounts. Going forward, I’ll continue to expand my online presence.”

Sarena was able to open her store on a limited basis the last week of May. “I looked outside that morning and thought we’ve all been like Sleeping Beauty and are starting to wake up. It feels great to see people again. Some come in just to make sure I was okay. Others pop their heads in to let me know they’re glad I’m open. I feel a great deal of support.” Her shop is open Wednesday through Saturday from 11:00-4:00.

Sarena is determined to move forward. She’s ordered inventory to stock the store for the Christmas season even though there may be shelter in place orders issued in the fall. If she’s forced to shut down again, she’ll be in a better position to communicate with customers and offer framing services by private appointment.

“This experience has given us time to contemplate the things that matter and to reevaluate. People seem to have an understanding that we’re all in this together and are being more patient. I feel a greater commitment to shopping locally and supporting our community.”

***

Since she re-opened, Sarena  is looking for a framer to join her team. Anyone interested can call her shop at 964-6464.

https://www.facebook.com/Frame-Mill-Artworks-106182994399181/

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Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Brittney Tuomala—A Sweet Affair

BrittneyCovid1Brittney’s dedication to the creation of artful desserts and specialty cakes was revealed in my first interview with her in 2014. https://ithappenedatpurity.com/2016/04/22/brittney-tuomala-harris/

A single mother of two young children and sole support of her family, Brittney panicked when the shelter in place order was issued, forcing her to cease business as usual in her beloved patisserie. “One day, I’m making cakes like there’s no care in the world,” she says, “and the next, I have to close the doors.”

Desperate thoughts swirled through her head. “If sales decrease or come to a halt, how do I pay my rent? Feed my kids? Take care of the monthly bills for the business and my home? This inner battle took a serious toll—some crying, some moping, a lot of drinking.”

The same entrepreneurial spirit that propelled Brittney to return to her hometown and create a successful bakery, made her realize she couldn’t give up. “I need to be strong and positive for my kids. I have to figure out how to work as much as I can to keep money flowing while also homeschooling the two of them.”

Brittney has adjusted her business practices by limiting offerings, which now have to be ordered in advance. An order for a cake or gift box placed by 5:00pm will be ready for pick up or delivery the following day. “Being able to conduct some business during these times is a confidence booster. In the face of all this darkness, I’m still going!”

Brittney isn’t sure how she’ll run her bakery when the shelter in place order is lifted.  “Right now, desserts are made to order so I’m not losing money to product waste. On the other hand, sales have severely decreased so I’m not generating as much revenue.

“I’m the only storefront pastry shop in town. I don’t want to take that away from the locals or the tourists. I don’t need a storefront to fill orders for special occasions. I can also become a wholesale shop and sell my desserts through other businesses.”

In the midst of all this, her shop’s landlord compounded her difficulties. “When I couldn’t pay May’s rent, he refused my letter regarding the city’s eviction moratorium. His lawyer claims I should have enough income to pay and I need to show bank records to prove I can’t. My sales are less than half of what they were this time last year.” She worries about the outcome of this situation.

Brittney is inspired by how our community has come together to support one another. “People are ordering food delivery to help restaurants and buying gift cards from local businesses. All of this positivity can only inspire more good.”

She acknowledges that the future of our business community is uncertain. “Without tourism during the busy spring/summer months, some won’t make it. It’s heartbreaking. More than half my revenue comes from weddings and events, which have mostly been cancelled. There are countless other vendors in the same boat.”

Brittney is grateful to live in a place filled with love and support. She encourages people to spend money locally. Even though much of her revenue is generated from tourist dollars, she doesn’t want to see them come here at this time. “The shelter in place order is never going to be lifted if we don’t follow the rules. My fellow business owners and I are desperate to reopen.”

Brittney’s pioneer grit is strengthening “Never give up,” she says. “If we can get through this, we can get through anything. We will emerge stronger than before.”

https://www.facebook.com/ASweetAffairPatisserie/

https://www.asweetaffairpatisserie.com/online-store

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Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Katie Turner Carr – Pippi’s Longstockings

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For the past 14 years, Katie has owned the very successful sock and accessory shop Pippi’s Longstockings. I first interviewed her in 2016. You can read it here: https://ithappenedatpurity.com/2016/04/08/katie-turner-carr/

When the COVID-19 shelter in place orders were announced, she was devastated. “In tears, I called vendors to ask for extensions on invoices. Thankfully, everyone understood. I wasn’t the only customer dealing with a community shutdown.”

Katie had put her heart and soul into building a beloved business that helps support her family’s livelihood. The possibility of losing it through forces beyond her control made her sad and frightened. She’s thankful her husband Marshall is a teacher who continues to earn an income.

“After a few days, I came to terms with the shutdown being something I can’t fix and I began to adapt. I announced on social media that I could ship orders. The process was 24/7, draining, and brought in barely a fraction of our previous revenue, but it gave me hope. My customers have been so supportive and wonderful.

“With no end in sight to the pandemic, I knew I had to do more. Visitors have been asking me for years to create an online store. I resisted because I love face-to-face retail so much.”

She and Marshall spent a weekend making a website. “It only took 14 years and a global pandemic, but we did it,” she says with a laugh.

On May 9, the local shelter in place order was eased to allow curbside pickup for retail. Katie was able to regain her face-to-face contact, even if those faces are behind masks.

“I don’t want to fully open before it is safe to do so. Earning money is far less important to me than the safety of the people of the Mendocino Coast and the potential to overwhelm our tiny hospital.”

Katie is troubled by the loss of local businesses and the potential to lose more. “I think a lot of us will change how we run our businesses and the way we shop. People are now waiting months for some items from Amazon and are turning to local sources. I hope people will think of themselves as helping to care for a larger community. Right now folks are wearing masks. Many don’t like it, but are doing it to protect others. I hope the feeling of doing things for the benefit of all continues.

“Fort Bragg reinvented itself after the Georgia-Pacific mill closed. We became a community that relies on tourism. We will come back economically, but will have to be creative with what that looks like. We need to support our local businesses as much as possible if we want them here for the long haul.”

Katie encourages people to reach out to their favorite stores and ask what they need. “Some places like nail shops and hair salons are not allowed to open. If you can afford it, buy a gift certificate for what you would normally spend each month. Honor others by sending a check. If you don’t have money, comment on and share their social media posts. Whatever you do, please be kind and remember we are in this together.”

Going forward, Katie will keep her online store along with her physical location. The world is changing and she’s prepared to change with it. “I have to admit I like waking up and seeing I sold socks while I slept.”

 

www.pippisocks.com

https://www.facebook.com/PippiSocks/

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Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

***

Tom Butler & Karl Reese – Re-find Home Furnishings

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Karl with his QuaranTom Coif & Tom sporting a fresh KovidKut by Karl (with dog Callie)

A native son, Tom returned to the coast in 2009 with his husband Karl to open Re-Find, a second hand store that sells gently used furniture. You can read my initial interview with him here: https://ithappenedatpurity.com/tag/re-find/. The store became an instant success and over the past decade did very well. Today, however, it is suffering along with other local businesses.

Economic hard times are nothing new to these men. While living in Arizona, they experienced the Great Recession of 2008. “This one is different,” Tom says. “It happened overnight. We didn’t know if we’d be shut down for two weeks or two years. How do you make plans for that?”

A week before the shutdown, Tom had hernia surgery. In anticipation, he had purchased enough inventory to last two weeks while he recovered. When they realized his recovery was going to take longer, Karl took their truck to the Bay Area and loaded up another week’s worth of inventory. “As he drove home, the shelter in place orders went into effect.”

“If I’d known it would be the last time we could go out buying,” Karl says, “I would have packed the truck even tighter before heading home.”

Over the following two weeks, they depleted their inventory through private showings while adhering to the protocols of social distancing. With nothing left to sell, their business came to a standstill. The auctions, estate sales and warehouse sales where they source their products are also closed.

While they wait for their sources to reopen, Tom says they’re devising strategies to move forward. “We promote our business through Facebook, but don’t sell online. We might develop a website that will allow us to sell online and offer curbside pickup. This will be in addition to our physical store. At the end of the day, I’m a brick and mortar guy at heart.

“We’ve also used this time to paint the inside of the store and clean the carpets so when we reopen we’ll have a fresh new look.”

Tom is grateful their store serves the local population and isn’t dependent on tourists. However, he acknowledges the pain suffered by those businesses who are dependent upon this trade. “Our coast is a tourist-based economy and now we’re afraid of them. We’re going to have to figure out how to survive with a reduced tourist base. At this point there are far more questions than answers.”

Before the crisis hit, Karl had been working part-time at the hospital and recently went full time. He splits his time between the surgery department and materials management. “This has been a major benefit to our ability to survive,” Tom says.

According to Karl, “I’ve always been grateful that our community’s support of Re-Find provides us with a decent living here on the coast. Upping my game at the hospital is the least I can do to keep us afloat during these times”

As they await their reopening, Tom encourages local people to contact him if they have gently used furniture they’re willing to donate or sell. www.re-findhome.com

“It’s easy to figure out how to sell stuff. Our challenge now is to figure out how to acquire.” In the spirit of a true entrepreneur, Tom says, “If our old channels of acquiring inventory don’t work out, we’ll find new ones. We’re going to roll with whatever happens.”

https://www.facebook.com/ReFindFortBragg/

Forging a Path through the Pandemic: Young Pioneers of the Mendocino Coast

Over the past few years, I’ve interviewed more than two dozen people who grew up along the Mendocino Coast and couldn’t wait to move away, believing they’d never return. But return they did, to establish businesses or professional careers. Some also chose this place to raise children, to nurture them in the small town values that shaped their own childhoods.
 These are a new wave of pioneers who, like their forebearers, use intelligence and  imagination to forge a vibrant path. In exchange for the privilege of being able to live in one of the most beautiful places on earth, they work long, hard hours.
The shelter in place orders due to Covid-19 have knocked many down, but they are devising ways to get back up and resume their vision of what it means to live here.
They have open minds and are digging deep to find solutions.
They have entrepreneurial spirits that will spawn innovations to move them forward.
We are so fortunate to have them here—especially during this trying time. 

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Bethany Brewer – Body by Bethany

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I began working out with this gifted personal trainer six years ago. A few years later, I interviewed her for my blog where she shared her story of rising out of despair to change her life in ways she could have never imagined. You can read it here: https://ithappenedatpurity.com/2016/06/22/bethany-brewer/

Bethany has a passion for physical fitness and a drive to share it with as many people as possible. When the shelter in place orders were announced in March, her first concern was for her clients. She worried how she could help them navigate anxiety and fear. “I felt like I was sitting on a fence—I could keep moving forward and do my best or crawl under the covers and hide.”

She chose to move forward. “The new reality sparked my imagination and I devised workout scenarios that could take place outside the gym. These were quickly squashed as beaches were closed and gatherings banned.” She investigated how she might use Zoom to conduct workout sessions for people in remote locations. “I wasn’t sure my clients would participate, but they were all eager to give it a try.”

On Facebook, Bethany announced she was offering free online group workout sessions. “These are forty-five minute sessions at 9:00am on Monday, Wednesday and Friday, and 6:00pm on Tuesday and Thursday.

“When the shelter in place happened, I felt, like so many others, a disconnect between my brain and body. That radiated out to a disconnect from person to person and further to alienation from my community. Being able to reach out through Zoom has made reconnections happen.”

The pandemic has forced Bethany to create a new business model. “Zoom has been an unexpected gift that allows me to reach a larger group of people and reconnect with friends all over the country.

“I think it will take time for people to feel comfortable going back to the gym after it is allowed to open. I’m thinking of protocols to assure my clients’ safety. I have access to a personal training studio that can be reached by an outside staircase so my clients don’t have to walk through the gym. I’ll offer a blend of gym training, Zoom, and outdoor workouts.

“Throughout these past weeks, the word I keep coming back to is ‘gratitude.’ I’m so grateful to have found a solution to offer workouts online. I’m also grateful that I have a community that’s willing to try new things. We can’t get through this alone. I want people to know I’m here for them.”

Bethany is encouraged by stories she hears about our community members helping each other. “People seem more aware of who needs help and are offering it. Many are industrious and creative and doing the best they can. I’m optimistic for our community’s future. I’m staying in the positive and in gratitude.”

Despite Bethany’s offer of free classes, she has bills to pay. She asks for donations of what anyone can afford. “It doesn’t have to be money. People leave food on my doorstep. Gift certificates are nice—they allow someone to support a local business while also supporting me.”

Whether or not someone can afford to donate, Bethany encourages them to join her Zoom workouts. “The more people in attendance, the more energy and motivation it creates.  When you help yourself by participating in a group workout, you also help others. The positive energy ripples out to your family and your community. If you don’t know how to use Zoom, contact me through Facebook Messenger and I’ll walk you through setting it up.” https://www.facebook.com/1gymunicorn/

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Jessica Ehlers

As seen on a Sussex Directories Inc siteAn aura of gentle kindness surrounds Jessica. The lilt to her voice invites people to relax and feel comfortable. She has a great sense of humor and laughs easily. Yet, her outward appearance belies the emotional struggles she has had to overcome. Dealing with these challenges helped her decide at a young age that her life’s work would revolve around helping others.

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Jessica was born in 1979, at a time when children were given freedom to explore the world around them. She spent much of her childhood outside with friends. “We built forts, forged for berries, road bikes all over town, hiked the train tracks, and played at the beach.” Set loose without much supervision, she also occasionally got into trouble.

JessicaEshykid“I was a dorky, insecure kid who could not spell, read out loud in class and didn’t seem to have any real talent outside of being obsessed with MTV. When I was nine, some friends and I began shoplifting and engaging in property destruction. I eventually got caught breaking into a vacation rental. I began sobbing and confessed to everything. I felt so guilty and ashamed. I think the deputy knew he had done his job terrifying me into never doing that again.”

At the age of 12, she spent two weeks in Japan on the first Mendocino Miasa student exchange program. It was an eye-opening experience for this young teen who was living in the tiny hamlet of Albion on the Mendocino Coast.

“It was interesting to see the contrast of the architecture of this ancient culture right next to the bullet train. How people lived was so different from my experience—the food, smells, the schools. The formality was unlike anything I had seen before.”

In 1997—when she was 17 and a student at the Mendocino Community School—she traveled to Bali for two months to research her high school senior project. “At the time, I thought I wanted to become a midwife. My friend, Anna Marie Stenberg, knew Robin Lim, a midwife in Bali. I made arrangements to work with her.”

Upon her arrival, she learned that Robin had gone to Texas to deliver her daughter’s baby. “I’d gotten sick with laryngitis before I left and had started antibiotics. A driver picked me up at the airport and took me to Ubud where I stayed in a one room bungalow with beautiful tile flooring, woven thatch walls and huge, flying cockroaches. ”

JessicaEBaliThe antibiotics were not working and the weather was uncomfortably wet and hot. The next day, Ketut, the semi-adopted daughter of the midwife, put her on the back of her scooter and took her to a doctor. “I was sent off with a bottle of mysterious green pills that eventually cured me. Ketut drove me through the Monkey Forest to Robin’s family compound in Nyuh Kuning. It was like the ‘Jungle Book’ with monkeys hanging out in a temple.’”

Jessica studied Balinese midwifery through reference books while working at the Pondok Pekak Library. “This practice is tied to Hindu culture which is tied into everything in Bali—offerings in the street, protocols on how to pray, and their beautiful elaborate ceremonies.”

“My parents didn’t have an email account so I’d send messages to their friend once a week and they would email me back from their friend’s computer. One time, I sent them a carefully constructed email that told them not to freak out, but I had something to tell them. They probably thought I was pregnant, but the big reveal was that I had gotten a tattoo.”

She loved the people of Bali. “They’re Hindu, very spiritual and friendly. I learned I didn’t want to become a midwife, but thought maybe nursing would be fun until I realized I wasn’t comfortable with potential of death and complications. Not to mention my tendency to pass out around surgical equipment.

“The biggest thing I learned from that experience was that I was a privileged white girl.” This realization was reinforced when she went to Cabrillo College the following year and took a Race, Class and Gender English 2 class taught by Ekua Omosupe, a radical female professor.

“That class made me realize I never had to deal with people assuming things about me based on the color of my skin. While I thought I knew what poverty looked and felt like—the commodity cheese, short pants, and trailer parks I spent time in when visiting relatives—my parents were college-educated and people in my family owned their own homes. That class made me want to learn how to be who I am—a  white, bisexual female—in a way that didn’t make other people smaller, regardless of race, class, gender, sexual preferences.”

JessicaECollegeAs Jessica grew through her teenage years, a darkness emerged. “I partied a lot in high school. We called it partying, but many times it was miserable. Alcohol is a central nervous system depressant so it definitely didn’t help my depression.”

At age 19, she became lost in a deep depression that nearly took her life. With the help of healthcare professionals and her parents, she was able to function, but continued to struggle. She spent the following year taking every art class available at the College of the Redwoods coast campus, especially classes from Bob Rhodes.

“It was tremendously therapeutic to stop analyzing and use my hands to make things my head wasn’t exactly planning. I love to make art, but don’t do a lot of it these days. I spend free time gardening. I like growing things instead of making things that will just get dusty.”

In 2000, Jessica went to Prescott College in Arizona for a year and then to the California Institute of Integral Studies in San Francisco. “In 2001, I got a BA in Integrative Studies, which qualified me to work at a Starbucks in Portland.” She laughed.

She lived with her sister in Portland. “I got sober and was in therapy, but still felt depressed. I moved back to Fort Bragg in 2003. I was diagnosed bipolar by a psychotherapist who referred me to a psychiatrist. That’s when I decided to became a caregiver. It was a very sweet time in my life. I worked for Eva Andersson’s Caregiving agency on and off for the next eight years and loved it. I got to be a person in a family who wasn’t really in the family. I could support and help people.”

During this time, Jessica married and had a child. The marriage ended in 2009. In 2012, she entered the Master’s in Social Work Program at Humboldt State. “It was a distance learning program that focused on serving rural and indigenous communities. It allowed me to live and work in Fort Bragg so I could be available for my child. I stopped caregiving and started a housekeeping business in order to have more time and flexibility.” She also volunteered for local agencies that helped the homeless and troubled teens.

JessicaEMatt&AliceNine years ago, she became smitten with Matt Howard, the sales manager at Sport Chrysler Jeep Dodge. “I asked him to a movie with a group of friends, but didn’t invite anyone else.” She laughed. They live a sweet life with her 13-year old daughter Alice and their rescue basset hounds Miss Daisy Duke and Flash Bandicoot.

After she obtained her Master’s in Social Work (MSW) in 2015, she worked for the Mendocino Coast Clinics for a year and then for Redwood Community Services (RCS). She focuses on assessing the needs of kids and working with them and their parents. By early 2019, she had amassed the 3200 clinical hours necessary to sit for her Licensed Clinical Social Worker exam. On April 1, 2019 she took the exam and passed.

Jessica continues to work for RCS, and also opened a private therapy practice in November at 327 Redwood Avenue.

“My goal in providing psychotherapy is to meet people where they are and offer tools to develop skills to make the changes they are willing to make. My own background has given me the assurance that anyone can make changes, lead a deliberate life, overcome addictions and childhood traumas.”

Jessica continues in recovery and appreciates the gifts that depression has given her. “My experience with my own mental health helped me develop deep compassion for people who struggle in this way. What could be considered liabilities have become my ninja skills.”

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