Heather Sears

HeatherHead2Heather grew up in Morro Bay where she learned commercial fishing from her dad. “I moved here in 1999, and immediately began a flaming love affair with Mendocino County.” By 2001, she had saved four thousand dollars and bought a small boat, the Julie. “My idea was to have a floating fish market—to sell fish right off the boat.” She admits that running her own boat was a different experience than crewing with her dad.

“I made a lot of mistakes. The first time I took the boat out, I went on the wrong side of the red can [at the entrance to the harbor]. Kelp got tangled in the wheel and killed the engine. I was able to reverse the boat a few times and got untangled. Another time, on my way to Eureka, I ran into bad weather. I thought the boat was going to roll and I was going to die.”

HeatherDogsHer dad tried to help her, but she was intent on doing things her way. “At one point, he threw his hands up and said, ‘You’re going to kill yourself,’ and went back to Morro Bay. Bless his heart, he must have been so worried. This strained our relationship, but a few years later, we fished together in Alaska.”

As she worked towards saving money for a larger boat, she took classes at College of the Redwoods. “In 2001 a friend said, ‘You can go to college anytime, you’ll never see fishing like this again.’ I literally walked out of my English class, went down to the boat, and started fishing.”

The local commercial salmon season closed in 2006, and she fished in Alaska. “When the season reopened in 2013, I came back to Fort Bragg and vowed to do whatever it takes to stay.” After living on her boat for years, she bought a house that same year, anchoring herself to the area.

HeatherCrew2Along the way, she sold the Julie and bought and sold two other boats. In 2009, she purchased a larger vessel with a blast freezer named Princess. Given that she has an all-woman crew, it’s the perfect name. “Because we’re able to freeze the fish on board, we can stay out for 18 days and catch up to 11,000 pounds of salmon. When we return to port, the fish is unloaded into a freezer truck and taken to storage in the Seattle area. After the glut of fresh caught fish is over, we can sell our sashimi grade fish at a higher price. The process we use makes it better than fresh.”

Heather was so excited about her ability to provide the market with this type of seafood that she caught 44,000 pounds of fish her first year. “I started direct marketing and thought people would be knocking down my door, but I didn’t have the connections the other boats with freezers had. I was scared I’d lose my house. I started selling at the Fort Bragg and Ukiah farmers’ markets and off the boat. Most of it went to San Francisco. It took me a year and half to sell it all.”

For four years, the Princess was the only boat in Noyo Harbor with a flash freezer. Recently, another fisherman purchased a boat with this capability, but he only freezes tuna. The Princess is one of only five boats in the lower 48 that freezes salmon at sea.

The life of a commercial fisherwoman is often rugged and demanding. “When I go to Alaska for king salmon, it takes 15 days and $3-5,000 to get there. Once there, I only have four to six days to make 80 percent of my income for the year. I’ve always managed to find fish, but because of the stress and long hours there’s no joy in it.”

HeatherCrewAs a woman in this field, Heather is not unique, but rare. “There are a lot more women in Alaska.” She admires her crew which includes Maia and Anna—graduates of Humboldt State. “The salmon season lasts about six months. It requires a great deal of endurance. We get only five to six hours of sleep a night and are away from home so much. I got a crab permit last winter. Catching crab is easier and is a lot more fun.” Maia and Anna also sell the fish at the farmers’ markets.

She’s grateful for the comradery she’s developed among the other fishermen and women who travel up and down the coast. “I can look out and see a boat a mile away and know we have each other’s backs if there’s a problem. Even if we don’t like each other on the dock, we put those differences aside on the water.”

Heather is passionate about educating the public to support sustainable fishing. “All fisheries in the United States are sustainable, which means not harvesting past the point of the stock being able to replenish itself. Since the seventies, the 4000-boat California salmon fleet has been reduced to 100. Our port went from 20 draggers to six—and these are managed very carefully. Every boat has a tracking system that is monitored by a team in Washington DC. All fish stocks are rebounding, but many of the seasons that were closed have not reopened.”

Between seasons, Heather does maintenance on the boat. “A woman once told me we have to repay the boat for the service it gives us.” In 2016,  she received a grant from the Mendocino County Air Quality Board and spent that winter installing a clean-running motor.

Heather has recently expanded her business by partnering with friend a former crew woman Wendy Holloway to reopen Nemo’s Fish Market as Princess Seafood Market and Deli in Noyo Harbor. “Wendy was my first crew member back in 2004. Our goal is to make our amazing, west coast wild seafood more accessible to our local community in the most delicious way possible. Sustainably caught sashimi grade fish and shellfish will be our specialty. We also offer healthy cooked food, local beer, wine and a selection of seafood-centric prepared food for take out.”

Despite the challenges of a life at sea, Heather can’t imagine doing anything else. “I love being my own boss and being out on the ocean. The Lost Coast around Shelter Cove is stunningly beautiful. The upsides of this business are so great—like seeing a rainbow at the same time a gray whale leaps out of the water. I love it so much.”



Heather offers wholesale and retail sashimi grade king salmon, coho salmon, albacore tuna, lingcod, rockfish and black cod. Live Dungeness crab is available in the winter. You can find her crew at the Ukiah Natural Food Coop, Fort Bragg, Ukiah, Santa Rosa & Sebastopol farmers’ markets and on the boat at Dock A in Noyo Harbor. The food at Princess Seafood Market and Deli is fresh and delicious. If you’re busy, you can get it to go. Better yet, take some time to enjoy the patio and soak in the unique ambience of Noyo Harbor.


Noyo Harbor Treasure

DSC03355A few weeks ago, I took an informal tour of the Grey Whale Inn. Later, out of curiosity, I went to TripAdvisor.com to read guest reviews. While the vast majority are positive, one review stated, “Stayed there last minute as we were passing though the awfull (sic) place that is fort bragg (sic), the hotel is a old hospital built 1919 with ghosts whom must have been cleaners the place needs a good scrub….”

I feel sorry for this person. (Not really—I only say that because it sounds more mature than revealing my true desire to punch him in the face.) If he had worried about getting stuck in “awfull” Fort Bragg, he should have stayed in Willits (which is actually spelled with two “l’s”).

DSC03352For the most part, Fort Bragg is funky and we’re proud of that. According to the online Merriam-Webster Dictionary, one definition of funky is “odd or quaint in appearance or feeling.” Awful is defined as “extremely bad or unpleasant” or “the person who wrote that grammatically-incorrect, nasty review of the Grey Whale Inn.”

One of the areas that best illustrates Fort Bragg’s funkiness is Noyo Harbor. It is a working harbor where commercial boats land fish to be processed. It’s also home to restaurants offering good food and magnificent views. At the far south end is Sportsman’s Dock where people can board charter boats to cruise the Pacific Ocean and watch whales or catch fish.

DSC03393I’ve been to the restaurant at Sportsman’s Dock many times, but have rarely spent time wandering around the area. The dock was built in the fifties by Richard Lucas (father of my friend MW) and his cousin Ray Welch to provide a recreational spot for sports fishermen.

On a recent sunny afternoon, Lucy and I decided to go on an explore.

Gary: “Where are you going?” Me: “Sportsman’s Dock.” Gary: “Why?” Me: “A voice inside my head commands me to go.” Gary: “Have fun.”

As I snapped pictures and Lucy sniffed seagull poop, a couple pulled into the parking lot and got out of their truck. The man shouted, “How much you want for that dog?”

“A million dollars.”

DSC03396After exchanging some banter and Lucy petting, he introduced himself as Dusty. I don’t know about you, but I’ve never met a Dusty I didn’t like. This one was no exception. He graciously took Lucy and me on a tour of the World’s End Rowing Club and Dock Services. He talked about the Lost Coast Chapter of the Traditional Small Craft Association and led us behind the scenes where the boats are built.

DSC03385We went to a fenced-off dock where he encouraged me to let Lucy off leash. I was being overprotective, worried about her wiggling through the slats in the fence (she is, after all, a blog celebrity). He said, “She won’t jump into the water. She isn’t stupid.”

I hate to disappoint Lucy fans, but she sometimes does very stupid things (like trying to catch bumble bees). I made a quick assessment as to who would dive the 30 feet into the water to rescue her and determined it would be me.

She stayed on the leash.

DSC03358I encourage everyone to take some time and stroll around Sportsman’s Dock. That is, everyone but the aforementioned TripAdvisor.com critic. I wouldn’t want him to write something “awfull” about it. The rest of you will find it delightful. I promise it will make you happy.