In mid-December, alert reader Laine enlightened me with a scientific fun fact: if you take a bottle of really cheap vodka and pour it through a Brita Water Filter, you can turn it into expensive-tasting vodka.
If you’ve read this blog or followed my Facebook page for any length of time, you know I’m a fan of Taaka Vodka. I have never consumed it, but did use it to invent a fabulous all-occasion gift that can be made for under $5 (see the July 25, 2012 post). Taaka’s parent company Sazerac was so impressed that they sent me a tee-shirt.
Taaka + Brita-filtering = Expensive-Tasting Vodka.
I spent a great deal of money on Ketel One ($26.99) and $6.99 on a similar-sized Taaka. The Brita Filter cost about $5.00.
When I purchased the Taaka at The Purity, I felt the need to explain the pending experiment to the cute little pixy checker. (I’ve alerted all Purity clerks that if I ever claim to buy Taaka for personal consumption they are to call the police and request a mental health evaluation).
The clerk advised that it was best to run the cheap vodka through the filter three to four times. What a great suggestion! Thank you cute little pixy clerk!
The first was unfiltered Taaka Vodka.
The second contained the expensive vodka.
The third held the four-time filtered Taaka.
Are you ready for the unanimous results?
The Ketel One tasted like rubbing alcohol yet was voted #2. (I learned something about my volunteers that I’m not sure I want to know—apparently each has sampled rubbing alcohol.)
The filtered Taaka was rated #3.
So there you have it. Why spend $26.99 on expensive vodka (or $5.00 on a Brita Filter) when you can simply pour Taaka directly from the bottle and have a smooth, satisfying experience?