When Sarena unlocked the doors to the Frame Mill Artworks on the morning of March 22, 2017, she excited and nervous. The previous owner Robyn Koski had helped make the transition as smooth as possible, but there was so much Sarena didn’t know, like the flow of the business or the nuances of her employees. Her nerves were further rattled when a supply truck pulled up to make a big delivery.
Up to now, Sarena had shied away from taking risks. For 10 years she worked nights at the Stanford Inn while her husband Sean Barrett worked days at Family Tree Service. This schedule made one of them available to care for their daughter Holiday. A few years ago, Sarena began to yearn for more. “I needed to create a different idea for how to do life, to find a career that feeds my soul. A friend asked what kind of role model I wanted to be for my daughter. I realized I want her to see me as a business owner.”
Patricia Breed
Sarena channeled the courage of her foremothers to fulfill this vision. Her great-grandmother divorced her husband when such a thing was unthinkable and supported her family by running boardinghouses. Her paternal grandmother emigrated from the Philippines, worked at the post office, lived frugally, and put her money into San Francisco rental properties. Her maternal grandmother was a professional photographer and actress who also invested in real estate. Sarena’s mother Patricia Breed managed to become an artist and poet while raising six children over a span of 42 years.
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In 1985, Sarena’s family moved to Fort Bragg where she entered her senior year of high school. “It was uncommon for new families to come to the area, and I felt like an outsider. Before me, the newest kid in my class arrived in sixth grade. All the other kids had long established friendships. I couldn’t wait to finish high school and get out of here.” She left for college in 1986, and never dreamed she’d move back.
Sarena majored in studio art with a specialty in metal casting. After graduation, she stayed in Chico and spent 10 years working for a custom picture framing business and making her own art.
In 2002, she met future husband Sean at a party in Chico and reconnected with him a few weeks later. “He had no idea I was from Fort Bragg and out of the blue started talking about ho
w much he loved the area. I liked him, but wasn’t interested in a serious relationship. I was considering an MFA program at Mills College. Instead, I moved back to Fort Bragg in 2003 to live with my parents. I needed time to think about what I wanted to do with my life. Within six months, Sean also moved here and was hired by Western ACI as an arborist.”
One thing led to another—they got married and had daughter Holiday in 2006. “We lived in a cabin on my parents’ property. Holiday was able to run back and forth between the two houses. It was a very special time for her.” They eventually moved into their own home, but her parents remain a tremendous help with caring for their daughter.
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The Frame Mill had been on the market for a few years. Sarena’s background in framing allowed her to imagine buying it. She spoke to friends who own businesses and they assured her becoming a business owner was one of the best things they’d ever done. She looks back on this now and chuckles. “It’s like talking to parents when you’re considering having a child. They tell you how wonderful it is, but leave out the part about sleepless nights.”
In September 2016, she contacted the realtor. Six months later, she was the owner. “I’ve realized it’s not as easy as it looks from the outside. There’s the bookkeeping, ordering, making employee schedules, banking—I’d underestimated how much time all of this takes. I’m working seven days a week and thinking about it all the time, but slowly finding my rhythm.”
Sarena is pleased to discover her business is part of a little neighborhood hub. “People bring in family photos and art projects. It’s fun to help design a way to display them. I’ve been warmly welcomed by the downtown business community.” She plans to evolve the Frame Mill Artworks into a maker’s space. “So few places make what they sell. I want to eventually create affordable art that people can buy to furnish their walls.” In the meantime, she’s learning how to merchandise the store with items that appeal to locals and tourists. “It’s hard because people have a variety of tastes, some very different from mine.”
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Returning to the town where she once felt like an outsider has been a positive experience for Sarena. “It used to be ‘What family are you from?’ Now many people live here who don’t have roots going back generations. New people are moving in and young ones are moving back, some bringing families with them. The more our town can do to be a place people are attracted to—like the opening of the coastline via the coastal trails—the more it will encourage young people to move here.”
Sarena is grateful to be able to use her creative energy to make a living. “In so many ways, this feels like a gift. Robyn spent decades building a great business that I could buy to fulfill the next logical step in my life.
”I’ve been evaluating what kind of business owner I want to be. The word that continues to come up is kindness. There’s a whole ripple effect to the smallest act of kindness. I strive to be the person who starts that ripple.”
Myles is a fourth generation logger who has loved being in the woods for as far back as he can remember. However, a decision made the year before he was born might have sent his life on a different course.
“In 1975, my grandpa was a silent partner with Bud Eastman and they decided to liquidate part of their logging business and put some equipment up for auction. Grandpa wanted to invest in a hotel and bar, but my dad [Mike] had just graduated from Humboldt State and wanted to start a logging business with him. Dad convinced him to buy a truck and some equipment from that auction.” Thus, Anderson Logging was born.
While he was in high school, the guys in the shop taught Myles how to grease and maintain trucks. He did this after school and during summers. When he turned 18, he got to fulfill his dream of working in the woods. “I set a lot of chokers,” he said with a smile. A choker is a small piece of cable used to attach logs to cable systems, allowing trees to be harvested without dragging them along the ground. “I really liked it and would have kept at it, but Dad had me work all the jobs so I could learn what the business entailed.”
Mike didn’t want Myles to jump right into the business. “It would have been easy for me to head straight into it after high school,” Myles said, “but Dad wanted me to see other places and learn other things before deciding how to spend my life. He knew how much work is involved in this and hoped I would find something easier, but every time I was away all I wanted was to get back to logging. I really enjoy being out in the woods working with the guys. However, I’ve learned there’s a lot more behind the scenes to keep the business going, and that part is not as much fun.”
Myles enjoyed college where he majored in Ag Engineering. When he was a senior, he and two friends wanted to build a tractor—from the ground up. “Each year, students in the department would build a sled to be used in tractor pulls. All prize money goes to student scholarships. The dean approved the tractor as long as we found sponsors to cover the cost.” Myles and his buddies were often in the machine shop until two or three in the morning. “We got to know all the campus cops. A woman cop sometimes brought us pizza.” Over the past 18 years, the tractor has been driven by 70 different people in 300 pulls.
During the logging season, Myles routinely works 13-hour days. “The season used to be about seven months, but now it’s often eleven. Since the recession, logging capacity has shrunk. In order to fulfill the needs of the mills, our seasons have gotten longer. The ability to work during the winter has always been there, however regulation requires rocked roads. In the past, landowners haven’t wanted the additional cost that brings to the process.”
Myles isn’t the only one in his family who works hard. He’s married to Stacey, a dynamic young woman who he knew in high school. They reconnected in 2003 when her son Wyatt (by a previous relationship) was two years old. Their son Lane was born in November 2006.
When Josh’s girlfriend Lia Wilson told me what he does for a living, I simply had to meet him.
Josh worked three part-time internships. He monitored the news and developed press kits for Environmental Media Services, a non-profit environmental public relations firm. He worked for filmmaker John de Graaf in coordinating the first Equinox Environmental Film Festival (later named for Hazel Wolf), soliciting in-kind donations and arranging other details. At 
In August 2011, he moved to Berkeley and became a private investigator with the Mintz Group, a multinational firm. A friend referred him, but he got the job because of his law office and writing experience. “We conduct a variety of investigations, none having to do with cheating spouses.” He laughs. “We focus mainly on three areas: due diligence, including extensive background checks on candidates for high level corporate jobs, and background checks prior to business deals; disputes, which means uncovering whatever it is lawyers need to know for a given lawsuit; and anticorruption. Under the Foreign Corrupt Practices Act, it is illegal for American companies to pay bribes to win job bids in foreign countries. Sometimes companies will contact us to investigate the practices of their employees abroad. We have offices in Asia, Latin America and Africa, as well as the U.S., Canada and London.”
As a teenager, Kerry devoured Vogue magazine. “Fashion is an art form—not just something to cover your body with,” she said. “From runway couture to black yoga pants, it gives you an opportunity to express your inner self in ways large and small, obvious and subtle.”
Because of her deep love of fashion, it makes sense that Kerry would eventually own a clothing store. But first she would graduate from high school and tear out of town to travel the country before returning to hold two to three jobs at the same time in order to make a living.
In 2011, Hilary White asked her to work one day a week at If the Shoe Fits—a consignment clothing shop on Franklin Street. “A year later, Hilary took me to dinner and said she was buying Understuff. She added, ‘I want you to buy If the Shoe Fits.’
and taproom with food currently under construction on Elm Street (north of town near the old bowling alley). They hope to open in early summer 2017. When that happens, she’ll work three to four evenings a week in addition to running her store. When I marvel at her ambition, she says, “I’ve never been afraid of having multiple jobs.”
I sat down with Justine Lemos, owner of at 
Justine was awarded a prestigious Fulbright Scholarship in 2003 which allowed her and Grady to live in India for 10 months while she researched ancient forms of Indian dance. “We lived in remote village in the southwestern part of the country. In order to buy anything refrigerated, we had to travel an hour and a half by local bus.”
Justine taught online classes—Cultural Anthropology, World Dance, Linguistic Anthropology, Anthropology of Art—through colleges in Southern California. She often worked on her laptop at The Company Store. When the flower shop in the building went of business, she thought, “That should be a yoga studio.”
Justine has mixed feelings about being back home. “I was gone for fifteen years and never thought I’d return. But I compared everywhere I lived to here and those places always came up short.” She feels limited career-wise, but grateful to be able to raise her son near her parents. “I had a special relationship with my grandparents, and I’m happy Ravel is having the same experience.”
It Happened at Purity 